Its going to take some time to properly assess the long-term impact of the pandemic.Jasin BolandDisney via AP) This image released by Disney shows Yifei Liu, center, in the title role of Mulan.
Jasin BolandDisney via AP) Moviegoing audiences in North America are not rushing back to the theater just yet and Mulan is also faltering in its China release as the global box office slowly comes back online in the COVID-19 era. In the second major weekend for U.S. Canadian movie theaters, Christopher Nolans Tenet earned only 6.7 million from 2,910 locations, according to studio estimates Sunday. Warner Bros sci-fi thriller was viewed as the main litmus test for whether audiences were ready to embrace the theatrical experience again, after nearly six months of shuttered theaters due to the pandemic. Although it was enough to top the scattershot domestic releases, it also isnt enough to jumpstart the struggling exhibition industry. Warner Bros. has already pushed back its next major release, Wonder Woman 1984, even further. The weekends only major new opener was Sonys PG-13 rom-com The Broken Hearts Gallery, which earned an estimated 1.1 million from 2,204 North American locations. The studio is optimistic about its performance and potential. The early numbers are really encouraging, said Adrian Smith, the president of president of Sony Pictures domestic distribution. Smith noted that the film will have a slow roll out as more theaters continue to open in the U.S. Roughly two-thirds of the domestic market is open and theaters are operating at limited capacity and with limited showtimes. Other still-closed markets include North Carolina, Michigan, New Mexico and the cities of Seattle and Portland. Other notable domestic weekend numbers include Disneys The New Mutants, which added 2.1 million from 2,704 locations in its third weekend and Solstices Russell Crowe pic Unhinged, which earned an additional 1.5 million in week four. Every week is a bit of a litmus test about how potential moviegoers are feeling about going to the theater, said Paul Dergarabedian, Comscores senior media analyst. But, he noted, you cant apply the norms of how we analyze or report the box office. Comscore has not even been able to report a traditional Top 10 chart because of the unusual marketplace which Dergarabedian likened to a relaunch or a reboot of the movie theater. The landscape is more encouraging internationally, where Tenet this weekend added over 30 million, pushing its global total to 207 million. In China, The Walt Disney Co.s Mulan had a disappointing debut of only 23.2 million. The low launch nonetheless claimed the film the No. The studio noted that its opening is around the same level as Cinderella and Maleficent: Mistress of Evil. Globally, Mulan has earned 37.6 million to date, although that number is not representative of the total earnings. The live-action epic, which has also been embroiled in controversy over its filming location, is not playing in North American theaters. Instead, it is available for a 29.99 rental on the companys Disney service. And, according to Dergarabedian, it might be that way for a while. We are not in a traditional marketplace and we are not in a traditional mode of analyses, Dergarabedian said.
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